Cosmetics

5 books... 5 stories.

This series is about the COLLECTIVE POWER OF FIVE5. It contains 5 books, each made from a different paper type. As a whole, the series explores 5 stories – the 5 senses, 5 elements, 5 tetrominoes, 5 stages of grief and 5 platonic solids. But individually, they explore only one side of each of the stories. It is only when they are viewed together that you get the full, holistic picture. These 5 stories represent metaphors that relate to the nature of paper.

The number 5 has always carried significance in the lives of man. In numerology, it is the number of harmony and balance. In religion, the number of divine grace. In the Mayas it was considered the symbol of the perfection. We have 5 senses, 5 chakras, 5 elements, and so it goes on. This series is about the COLLECTIVE POWER OF FIVE5.

Starting Point of Design

Fabric Library approached us in 2011 to reposition their brand and mobilise it in the minds of the customer and end consumer. At the time, Fabric Library had a strong heritage, however their market perception has declined significantly, losing vast amounts of market share.

On an analysis of the brand and market, we immediately realised that there was something special not just in Fabric Library’s strong brand heritage but in the fact that their experience talked to them being a library of not only fabrics but of knowledge and capability. That gave them the credibility to be intimately involved in the design process, to become the place designers go for inspiration at the very start of a project. Fabric Library's portfolio was made up largely of plains, which we identified as being fundamentals to any design scheme. From this insight, we saw an opportunity to position Fabric Library as the fundamentals of design and own the design process.

From this positioning, we came to the pay off line of “the starting point of design” which spoke directly to our positioning within market. We then went on to create the CI. Using a recognisable and fundamental symbol to fabric design, the fabric swatch, we created the Fabric Library icon. We used a modern version of the old font so as to keep the heritage and added a vibrant colour palette. This new, fresh CI was rolled out across all touchpoints from communications collateral to sample books. From this, Grid then went on to create a marketing campaign that emphasised the magic that happens when the creative mind and inspiration is allowed to run free.

Our client wrote to thank us, “The Grid workshop held with our team to establish our vision and mission and the current positioning of our brand was excellent and prompted and challenged us to see our business in a different light.”

Hair Salon

Made for Today

Antalis Art of Design 2012

The ability for paper to inspire new ideas and push design limits is the theme of the Paper Loves Design competition. We used the diverse and varying qualities of paper to entice creatives to express themselves through this medium.

Antalis distributes the materials that inspire and enable your greatest designs. They believe paper offers so much more than just a surface on which people express themselves and their brands.

Paper is the inspiration for ideas that excite, intrigue and create an impact. Inspired by the creative use of paper, Paper Loves Design is a campaign that motivated and challenged designers and students to enter their work into the Antalis Art of Design competition.

By illustrating twelve basic principles of design (form, balance, contrast, scale, rythym, emphasis, colour, texture, typography, illustration and photography) in posters, they showcased Antalis papers and their unique characteristics. The final product was an entry kit consisting of a box containing the posters and a booklet describing the entry rules.

Tradition made new

A youth magazine